Bruce Norris is joined once again by auction legend, co-founder of Williams and Williams Auctions, and current president of the National Auctioneers Association, Tommy Williams. Bruce and Tommy discuss what the duties are as the president of the National Auctioneer Association, foreign countries and the auction process, the lessons to be learned from foreign countries, the leading foreign auction country, auction cycles and the psychology of acceptance, Tommy’s dream for the auction process, the biggest impediments for the auction method to gain wider acceptance, the possible synergy with Realtors, what the National Auctioneer Association is doing to reach out with the National Association of Realtors, the number one auction category in the United States, what rules or regulations could be put in place to help the auction process, Tommy’s wish to see foreclosure process change, the perception of auctions and how its changed over the years, what the public thinks about auctions and how Ebay has played an important role, shill bidding on Ebay, the benefits to joining the National Auctioneers Association (NAA), the national auction publications, the education process of an auctioneer, how the auction industry self regulates against those that abuse the system, how word of mouth weeds out the bad seeds, rookie mistakes of auctioneers, the importance of understanding value, how the business has changed since the Internet, marketing being the most important ingredient for the auction process, the future for the Williams and Williams auction company. Williamsauction.com
Thomas L. Williams is a graduate of Penn State University (B.S. Animal Science) and the Certified Auctioneers Institute (CAI). Representing the third generation of Williams family auctioneers dating back to the mid-1800s, Williams is also a graduate of the historic Reppert School of Auctioneering. He has over 40 years experience in real estate auctions, land development and real estate investment. He currently serves as President of the National Auctioneers Association.
A founding partner of Williams & Williams, Williams served as president from 1986-2000, and became board chairman in 2001. He also co-founded and served as managing partner of Lowderman & Williams Auctioneers from 1965-85. He has conducted over 10,000 auctions in all 48 of the contiguous United States and Canada, and is an advisor to auctions conducted throughout Western Europe, South Africa, Australia and New Zealand.
An avid cattleman, Williams also owned and operated Bradmar Angus Farms from 1965-85, after which he continued to serve as a herd and genetics consultant for many of the nation's premier Angus cattle breeders.
Williams is a licensed auctioneer and real estate broker in over 20 states, and an active member of the National Association of Realtors.
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