This week we shake things up as Carl Angeloff, a radio celebrity in his own right, interviews Bruce Norris (President and CEO of The Norris Group) in preparation for “I Survived Real Estate 2008” where Bruce will act as investor representative and moderator.
Bruce and Carl discuss how Bruce got started in the business, Bruce’s first foreclosure experience, Bruce’s “California Crash” report written in January 2006, why Bruce wrote the report, Bruce’s mid-90s report called “The California Comeback” predicting the boom, HR3221 and his view of the solutions it presents, what the potential consequences are from HR3221, California being a non recourse state, when Bruce thinks this downturn will end, what things he looks for when predicting a boom, Bruce’s prediction for the remainder of 2008-2009, the percent increase in foreclosure numbers, what 2010 will hold, why this downturn happen so quickly, this downturn compared the 90s downturn, why the inexperienced got surprised, what The Norris Group does today, purchasing California REO properties, the bank taking 31% of what they were owed, what skills are needed, who the typical buyer is in this California market, the good points of HR3221, what kind of house The Norris Group likes in a downturn, why inventory preferences changes depending on the California real estate market, how The Norris Group fixes the houses, why condition and price are important, why cities need inventors to fix properties, what inventory Bruce dislikes, why Bruce doesn’t like corner houses, what we can do now to help solve the problems, the thought behind I Survived Real Estate 2008, isurvived2008.com.
Bruce Norris is an active investor, hard money lender, and real estate educator with over 25 years experience. Bruce has been involved in over 2,000 real estate transactions as a buyer, seller and money partner. Renowned for his ability to forecast long-term real estate market trends and timing, the release of The California Comeback in 1997 gained him much notoriety and its accuracy of the extensive report led many California investors to financial freedom. His January 2006 release, The California Crash, is an in-depth look into the California market correction and the statistics behind Bruce's predictions.
Bruce speaks and debates throughout California and has been a guest speaker at the California Builders Industry Association, Appraisal Institute, Learning Annex, Real Wealth Expo, Foreclosures.com, several local and national investment clubs, and Realtor associations.
Bruce has contributed articles to many real estate magazines and newsletters including RealtyTrac's Foreclosure Newsletter, Creative Real Estate Magazine, AOA Magazine, and the Daily Commerce. He has also been featured in The Wall Street Journal, The New York Times, Fortune, Mortgage Banker Magazine, Money Magazine, The Orange County Register, and numerous others.
Bruce is now host of his own radio show on KTIE 590am where he interviews real estate industry leaders. Guests have included Frank Nothaft with Freddie Mac, Peter Schiff of Euro Pacific Capital, Leslie Appleton-Young with C.A.R., Alan Nevin with the CBIA, RealtyTrac, PIMCO, PMI Group, REDC, HUD, National Auctioneers Association, and the Center for Responsible Lending to name a few.
Bruce is currently on the Board of Advisors at Chapman University’s Roger C. Hobbs Institute for Real Estate, Law and Environmental Studies.