Rob Hahn of 7DS Associates Joins Aaron Norris on the Real Estate Radio Show #481

Aaron Norris is filling in for Bruce this week and is joined again by Rob Hahn. He is the founder and managing partner of 7DS Associates as well as the blog The Notorious R.O.B. Here, he opines on topics including real estate, technology, marketing, and strategy. You may even catch him at speaking engagements like Inman Connect, T3 Summit, and local, state, and national association events. Aaron and Rob discuss how real estate pros obtain business and listings, the importance of local databases, strategies Realtors use for farming leads, renters in the market, real estate technology trends in the next five years, and much, much more on this week's Norris Group real estate radio show and podcast.

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Rob Hahn of 7DS Associates Joins Aaron Norris on the Real Estate Radio Show #480

Aaron Norris is filling in for Bruce this week and is joined again by Rob Hahn. He is the founder and managing partner of 7DS Associates, a strategy and consulting firm rooted in strategic analysis and data. Aaron and Rob discuss MLS databases, the competion between Zillow and Realtor.com, what is copyrightable in the MLS, the job of agents and brokers when it comes to dealing with the database, Zillow's overall position in the database market, what customers the agents spend most of their time on, and much, much more on this week's Norris Group real estate radio show and podcast.

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Janet and Larry French and Doug and Andrea Van Soest Join Aaron Norris on the Real Estate Radio Show #479

Aaron Norris is filling in for Bruce this week and is joined again by four guests: Janet and Larry French and Doug and Andrea Van Soest. In this next segment, they will cover design since both couples work with and are very good with the design aspect. They will also cover how they work with each other, being married, since a lot of people will not work in the same business as their significant other.


Today Aaron has two sets of couples on the show who have been in the real estate investing business and have gone full time over the last cycle. Larry French works with his wife Janet at Silver Moon Real Estate Buyers. Andrea Van Soest has a homebuying business called Socal Homebuyers. In addition, she and her husband flip houses on the side. Together they discuss the types of inventory they deal with, the grading system the utilize for their homes, the positive and negative aspects of dealing with historic homes, the benefits of workign together as spouses, and much, much more on this week's Norris Group real estate radio show and podcast.

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Doug and Andrea Van Soest and Janet and Larry French Join Aaron Norris on the Real Estate Radio Show #478

Aaron Norris is filling in for Bruce this week and is joined by four guests: Janet and Larry French and Doug and Andrea Van Soest. Over the next few weeks the Norris Group will be doing something different. Over the last three months they have launched the Investor Roadmap. Something that always comes up is people get a little overwhelmed about how to get into the business. They do not know where to start or what they bring to the party. It is not just about the timing, which dictates the activity investors do to make money and find the deals. Based on your personality, experience, how active you want to be in the space, and how much cash you have to play in the business, they all really dictate the strategies open to you. Aaron had somebody who was an accountant and worked for a property manager who said he did not have any experience when filling out the survey. They decided to explore ideas since he did not have cash but did have experience in a unique way


Today Aaron has two sets of couples on the show who have been in the real estate investing business and have gone full time over the last cycle. Larry French works with his wife Janet at Silver Moon Real Estate Buyers. Andrea Van Soest has a homebuying business called Socal Homebuyers. In addition, she and her husband flip houses on the side. Together they discuss how they came to be involved full time in real estate, how they utilize mailers for the business, their thoughts on cluster marketing and follow-up systems, their advice for people wanting to come into the industry, and much, much more on this week's Norris Group real estate radio show and podcast.

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Tom Anderson of RITA Joins Bruce Norris on the Real Estate Radio Show #477

Bruce Norris is joined again this week by Tom Anderson. Tom has served as president of RITA for the last four years. Tom has more than 44 years of experience in banking. He was the founder, former president, and CEO of Pensco Trust Company. He is currently on the board of Pensco Holding, LLC. He was also the founder and president of Pensco Pension Services, an IRS approved non-bank custodian and broker dealer. He was also the founder and president of Financial Information Services, a bank consulting company. This week's radio show focuses on self-directed IRA's and retirement plans.


Aaron and Tom discuss alternative investments, the jobs of custodians and if they are involved in obtaining appraisals, the minimum distribution requirement for an IRA, crowd funding, integrating self-directed money into real estate, self-directed accounts, and much, much more on this week's Norris Group real estate radio show and podcast.

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Tom Anderson of RITA Joins Bruce Norris on the Real Estate Radio Show #476

Bruce Norris is joined this week by Tom Anderson. Tom has served as president of RITA for the last four years. Tom has more than 44 years of experience in banking. He was the founder, former president, and CEO of Pensco Trust Company. He is currently on the board of Pensco Holding, LLC. He was also the founder and president of Pensco Pension Services, an IRS approved non-bank custodian and broker dealer. He was also the founder and president of Financial Information Services, a bank consulting company. This week's radio show focuses on self-directed IRA's and retirement plans.


Aaron and Tom discuss the original reason the government approved self-directed IRAs, the amount of assets included in the self-directed IRAs, a self-directed IRA compared to a defined benefit plan, a forced ROTH, RITA and what they do for the industry, topics discussed by Tom and many more in Washington this month, and much, much more on this week's Norris Group real estate radio show and podcast.

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Mike Quarles of YellowLetters.com Joins Aaron Norris on the Real Estate Radio Show #475

Aaron Norris is filling in for Bruce Norris this week and next. He is joined by Michael Quarles, a real estate investor who started his investing career as a teenager constructing a duplex. Since then he has been involved in over 1,000 real estate deals. Mike was a general building contractor as well as a broker. He has built over 70 units from the ground up. He launched YellowLetters.com back in 2005, which is now the nation’s leader in direct marketing service for real estate investors. He also runs the Buy/Sell/Fix/Flip Academy.


Aaron and Michael discuss the number of mail pieces he will send before stopping if the client is uninterested, a good return rate for your mailer, top tips for mailer design to get a seller to call, a good follow-up system for your mailer, systems to manage incoming calls you get off mailers, marketing crossover, and much, much more on this week's Norris Group real estate radio show and podcast.

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Mike Quarles of YellowLetters.com Joins Aaron Norris on the Real Estate Radio Show #474

Aaron Norris is filling in for Bruce Norris this week and next. He is joined by Michael Quarles, a real estate investor who started his investing career as a teenager constructing a duplex. Since then he has been involved in over 1,000 real estate deals. Mike was a general building contractor as well as a broker. He has built over 70 units from the ground up. He launched YellowLetters.com back in 2005, which is now the nation’s leader in direct marketing service for real estate investors. He also runs the Buy/Sell and Fix/Flip Academy.


Aaron and Michael discuss cluster marketing and its effect on ROI, what has changed about direct mail over the last decade, where it is headed over the next decade, tips for developing a good mailing list, the different groups and subgroups for real estate mailings, and much, much more on this week's Norris Group real estate radio show and podcast.

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Harry Dent of Dent Research Joins Bruce Norris on the Real Estate Radio Show #473

Bruce Norris is joined this week by Harry Dent. Harry is the founder of Dent Research, an economic forecasting firm specializing in demographic trends. His mission is helping people understand change using exciting new research developed from years of hands on business experience. Mr. Dent offers unprecedented and refreshingly understandable tools for seeing the key economic trends that will affect your life, business, and investments over the rest of your lifetime. Mr. Dent is also a best-selling author. In his book The Great Boom Ahead, published in 1992. Mr. Dent stood virtually alone in accurately forecasting the un-anticipated boom of the 1990s and the continued expansion into 2007.

In his new book The Demographic Cliff, he continues to educated audiences about his predictions for the next Great Depression, especially between 2014 and 2019 that he has been forecasting now for 20 years. Mr. Dent is the editor of the Economic and Market Newsletter and has created the HS Dent Financial Advisors Network. Mr. Dent has been interviewed by just about every program possible. He has an MBA from Harvard Business School.

Bruce and Harry discuss his book The Demographic Cliff, his top predictions for the next generation, trends in real estate between baby boomers and millennials, his trends and forecast on the real estate market, the current GDP and unemployment, the commodity cycle and its effect on real estate, China's possible housing bubble, and much, much more on this week's Norris Group real estate radio show and podcast.

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Rich Ford of Roofstock Joins Bruce Norris on the Real Estate Radio Show #472

Bruce Norris is joined this week by Rich Ford. Rich is Chief Development Officer and co-founder of Roofstock, a semi-stealth new startup based in Oakland. His website bills the company as “rental home investing made stock market simple.” Invitees who are starting to buy and sell on the site have called it the e-trade of occupied rental home investing. Rich is far from a newcomer to the single-family rental market. Before Roofstock, Rich spent 20 years doing investment banking with a focus on capital-raising and strategic advisory within the real estate sector and emerging single-family rental industry. Firms included Jeffries, Bank of America, Merrill Lynch, Leihman Brothers, and Morgan Stanley. He hosted the first ever single-family rental conference back in May 2012.

He was also instrumental in the formation of Invitation Homes, the largest owner of single-family residences and rentals in the U.S. today. He has worked with all the largest participants in the SFR sector on capital raising and advisory work. This includes providing expertise on most of the IPOs. He was integral to the creation of a new class of preferred security for AMH that links home appreciation to returns. He also advised on the sale of over 6,000 single-family rental homes included many of the major transactions in the market. He is a frequent moderator and panelist at single-family rental conferences.

Bruce and Rich discuss different inventory, which are good cash-flowing assets, the percentage of properties that were bulk sales, the challenges rental companies are facing, public capital and blind pool, net asset value, the biggest areas of accumulation, and much, much more on this week's Norris Group real estate radio show and podcast.

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Rich Ford of Roofstock Joins Bruce Norris on the Real Estate Radio Show #471

Bruce Norris is joined this week by Rich Ford. Rich is Chief Development Officer and co-founder of Roofstock, a semi-stealth new startup based in Oakland. His website bills the company as “rental home investing made stock market simple.” Invitees who are starting to buy and sell on the site have called it the e-trade of occupied rental home investing. Rich is far from a newcomer to the single-family rental market. Before Roofstock, Rich spent 20 years doing investment banking with a focus on capital-raising and strategic advisory within the real estate sector and emerging single-family rental industry. Firms included Jeffries, Bank of America, Merrill Lynch, Leihman Brothers, and Morgan Stanley. He hosted the first ever single-family rental conference back in May 2012. He was also instrumental in the formation of Invitation Homes, the largest owner of single-family residences and rentals in the U.S. today. He has worked with all the largest participants in the SFR sector on capital raising and advisory work. This includes providing expertise on most of the IPOs. He was integral to the creation of a new class of preferred security for AMH that links home appreciation to returns. He also advised on the sale of over 6,000 single-family rental homes included many of the major transactions in the market. He is a frequent moderator and panelist at single-family rental conferences. Bruce and Rich discuss his company Roofstock, owning rental single-family homes, the scale of new rental homes and investor participation, large scale investors being market-makers, efficiencies in the real estate market, the target property for holders of rental properties, and much, much more on this week's Norris Group real estate radio show and podcast.

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Rick Sharga of Ten-X Joins Bruce Norris on the Real Estate Radio Show #470

Bruce Norris is joined this week by Rick Sharga. Rick is the chief marketing officer for Ten-X, of which he became CMO this month. This was after spending two years with Auction.com as an executive vice president. He is one of the country’s most frequently quoted sources on real estate, mortgage, and foreclosure trends. Rick has appeared on the CBS evening news, NBC Nightly News, CNN, ABC World News, CNBC, Fox, Bloomberg, and NPR. He has briefed government organizations such as the Federal Reserve, the Senate Banking Committee, and corporations like JPMorgan Chase, Citibank, and Deutsche Bank. Prior to joining Auction.com, Rick was an executive vice president for Carrington Mortgage Holdings. He has also spent 8 years at RealtyTrac, where he was the senior vice president. Rick is a member of the corporate board of governors of the National Association of Hispanic Real Estate Professionals. He was included in Inman’s News top 100 people, an annual list of the most influential leaders in real estate, both in 2013 and 2014. Bruce and Rick discuss his company Ten-X, their sale of commercial real estate, their use of auctions, the residential and commercial markets, his view of the national housing picture, relative return, the Japanese and Chinese markets, and much, much more on this week's Norris Group real estate radio show and podcast.

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Jim Fetgatter of AFIRE Joins Bruce Norris on the Real Estate Radio Show #469

Bruce Norris is joined this week by Jim Fetgatter. He is the chief executive of the Association of Foreign Investors in Real Estate, an organization known as AFIRE. He assumed this position in 1992. Before joining AFIRE, he spent 15 years in the real estate industry with the last five being spent in Dutch and British property companies, both in Washington, D.C. He served as an officer in the U.S. Navy and holds a B.S. from Oklahoma State University and an MBA from Harvard Business School. Bruce and Jim discuss his organization, the Association of Foreign Investors in Real Estate, institutional investors, the world's most stable and secure markets, the three main types of properties in the market, the FIRPTA tax on foreign investors, the impact of foreign investors, the biggest threat to a real estate downturn, the Japanese and Chinese markets, and much, much more on this week's Norris Group real estate radio show and podcast.

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Aaron Norris of The Norris Group Joins Bruce Norris on the Real Estate Radio Show #468

Bruce Norris is joined this week by his son Aaron Norris. Aaron is the vice president of the Norris Group, in charge of marketing and creating award-winning products. Bruce and Aaron discuss their market timing reports, the transferal of their materials to digital, the creation of the quadrant system, the Norris Group's social media content, investor discounts, and much, much more on this week's Norris Group real estate radio show and podcast.

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The Norris Group's Craig Hill Joins Bruce Norris on the Real Estate Radio Show #467

Bruce Norris is joined this week by Craig Hill. Craig has been with the Norris Group for almost 20 years. He is active as the underwriter, salesperson, and money raiser for the company. You might say he wears a lot of hats. Bruce and Craig discuss the hard money loan business, how Craig got his start here, the misconception of the risk of loaning to an investor, credit vs. liquidity, the Norris Group 6.9% and 8.9% loan program, and much, much more on this week's Norris Group real estate radio show and podcast.

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