Friday, April 25, 2008

Ben Gay III #65

Bruce Norris is joined by one of the Nation’s best salesmen and sales trainers, Ben Gay III. Bruce and Ben discuss how Ben’s life changed when he answered an ad from Bill Dempsey, how Ben got his start in the sale business, working for one of the first multi-level companies called Holiday Magic, rubbing shoulders with some of America’s best known salesmen including J. Douglas Edwards, Zig Ziglar, Earl Nightingale, Napoleon Hill, and Fred Herman, the concept of no graduation day for a professional sales person, Closers 2 and the sales infiltrator concept, the normal sales setup and how the sales infiltrator changes the dynamics, thinking on the behalf of the client and how that wins loyal customers, bfg3.com.

Ben Gay III has been called a living legend in the sales world. Now in his 42nd year of professional selling, he has been the #1 salesperson in every organization in which he has worked.

At age 27 he was president of what was then the world’s largest direct sales company, having been personally trained by fellow sales legends J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, and other sales giants.

One of the most famous, popular and powerful sales trainers in the world, Ben now writes/publishes/produces “The Closers” series of books/audios/videos/newsletters/teletrainings/and live seminars . . . a series that is considered to be “The Foundation of Professional Selling.”

Ben was the founder and is the current Executive Director of The National Association of Professional Salespeople! Ben and his lovely wife Gigi live near Lake Tahoe in the little town of Placerville, California

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Friday, April 18, 2008

Robert Friedman of Auction.com #64

Bruce Norris is joined once again by Co-founder and Chairman of National Recreational Properties, Real Estate Disposition Corporation (REDC), LandAuction.com, and author of Auction Revolution and soon to be released How to Make a Fortune at Real Estate Auctions, Robert Friedman. Bruce and Robert talk about the process lenders currently use to exit properties, coping with unrealistic sellers, why the real estate auction method makes talking to unrealistic sellers easier, what percentage of properties close, not working will sellers that are truly unrealistic, how real estate auctions work with lenders, how long it takes to go from contact from a lender to live auctions, after the auction process, how many auctions can take place in an area per year, reserving the right to bid on behalf of the seller, shill bidding and why its currently a common practice, ethics and shill bidding, if REDC sees investors as playing a larger part in the future, if prices are going to correct further, dealing with lenders now compared to the 1990s, dealing with Wall Street versus lenders in the last cycle, having decisions makers in the audience to accept or reject offers, REDC’s clients, REDC’s lender of choice, how that relationship helps during the auction, if the buyout of Countrywide is going to affect the business, the inventory in this cycle compared to the last downturn, if auctions need more structure and regulation, the perception of real estate auctions in the public and if those perceptions are changing, broker participation, Robert’s upcoming book and when it will be released, the different types of auctions REDC does, Robert’s involvement in the Big Brothers and Big Sisters program, ushomeauction.com – REDC’s live real estate auctions, landauction.com – live land auctions, landauctionbid.com – online land auction, auctiontoday.com – real estate developer closeout auctions.

Real estate visionary Rob Friedman is the co-founder and Chairman of National Recreational Properties, Real Estate Disposition Corporation (REDC) and LandAuction.com. Together these three companies comprise one of the largest real estate and auction businesses in the world. His real estate firms have sold tens of thousands of properties grossing billions of dollars, the majority through real estate auctions.

Since the age of 24, Rob has been investing in all types of real estate including land, residential and commercial. While his first love is land and land development, Mr. Friedman has multiple shopping centers in development and owns strip centers, automotive dealership locations, fast-food locations and numerous other types of properties across the country.

Mr. Friedman is the co-author of “Auction Revolution” and the soon to be published “How to Make a Fortune at Real Estate Auctions.”

In addition to his extraordinary success in Real Estate, Mr. Friedman was among the first to recognize the potential of the internet. He has numerous online ventures including Football.com and Basketball.com, two leading online sports entertainment and e-commerce websites. He also sits on the board of Big Brothers and Big Sisters of Orange County.

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Saturday, April 12, 2008

Robert Friedman of Auction.com #63

Bruce Norris is joined by Co-founder and Chairman of National Recreational Properties, Real Estate Disposition Corporation (REDC), LandAuction.com, and author of Auction Revolution and soon to be released How to Make a Fortune at Real Estate Auctions, Robert Friedman. Bruce and Robert discuss how long Robert has been involved in auctions, how he got started, land auctions, the evolution of auctions in cycles past, terms for land auctions, land auctions in the coming years, if REDC can handle more volume, how the volume so far and the magnitude of the downturn was unexpected, how his company goes about buying land, underwriting title, current clients of REDC auctions, the different kinds of auctions, the type of auction REDC uses and why, why banks lean to a certain type of auction, introduction of buyers’ premium at auctions, where the profit center is now for auction companies, advantages of absolute auction if any, licensing for becoming an auctioneer, Robert’s new book, the amount of people it takes to pull off a great auction, how marketing has changed for auction companies, the Internet and real estate marketing, working with builders, early lessons in the industry, ballroom auctions versus other types and why Robert chooses ballroom, most active areas, benefits to having an established brand at auction, why auctions have never been accepted in booming markets, and the stigma with auctions in a down market.

Real estate visionary Rob Friedman is the co-founder and Chairman of National Recreational Properties, Real Estate Disposition Corporation (REDC) and LandAuction.com. Together these three companies comprise one of the largest real estate and auction businesses in the world. His real estate firms have sold tens of thousands of properties grossing billions of dollars, the majority through real estate auctions.

Since the age of 24, Rob has been investing in all types of real estate including land, residential and commercial. While his first love is land and land development, Mr. Friedman has multiple shopping centers in development and owns strip centers, automotive dealership locations, fast-food locations and numerous other types of properties across the country.

Mr. Friedman is the co-author of “Auction Revolution” and the soon to be published “How to Make a Fortune at Real Estate Auctions.”

In addition to his extraordinary success in Real Estate, Mr. Friedman was among the first to recognize the potential of the internet. He has numerous online ventures including Football.com and Basketball.com, two leading online sports entertainment and e-commerce websites. He also sits on the board of Big Brothers and Big Sisters of Orange County.

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Friday, April 4, 2008

Tommy Williams with the National Auctioneers Association 4-4-08 #62

Bruce Norris is joined once again by auction legend, co-founder of Williams and Williams Auctions, and current president of the National Auctioneers Association, Tommy Williams. Bruce and Tommy discuss what the duties are as the president of the National Auctioneer Association, foreign countries and the auction process, the lessons to be learned from foreign countries, the leading foreign auction country, auction cycles and the psychology of acceptance, Tommy’s dream for the auction process, the biggest impediments for the auction method to gain wider acceptance, the possible synergy with Realtors, what the National Auctioneer Association is doing to reach out with the National Association of Realtors, the number one auction category in the United States, what rules or regulations could be put in place to help the auction process, Tommy’s wish to see foreclosure process change, the perception of auctions and how its changed over the years, what the public thinks about auctions and how Ebay has played an important role, shill bidding on Ebay, the benefits to joining the National Auctioneers Association (NAA), the national auction publications, the education process of an auctioneer, how the auction industry self regulates against those that abuse the system, how word of mouth weeds out the bad seeds, rookie mistakes of auctioneers, the importance of understanding value, how the business has changed since the Internet, marketing being the most important ingredient for the auction process, the future for the Williams and Williams auction company. Williamsauction.com

Thomas L. Williams is a graduate of Penn State University (B.S. Animal Science) and the Certified Auctioneers Institute (CAI). Representing the third generation of Williams family auctioneers dating back to the mid-1800s, Williams is also a graduate of the historic Reppert School of Auctioneering. He has over 40 years experience in real estate auctions, land development and real estate investment. He currently serves as President of the National Auctioneers Association.

A founding partner of Williams & Williams, Williams served as president from 1986-2000, and became board chairman in 2001. He also co-founded and served as managing partner of Lowderman & Williams Auctioneers from 1965-85. He has conducted over 10,000 auctions in all 48 of the contiguous United States and Canada, and is an advisor to auctions conducted throughout Western Europe, South Africa, Australia and New Zealand.

An avid cattleman, Williams also owned and operated Bradmar Angus Farms from 1965-85, after which he continued to serve as a herd and genetics consultant for many of the nation's premier Angus cattle breeders.

Williams is a licensed auctioneer and real estate broker in over 20 states, and an active member of the National Association of Realtors.

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Thursday, March 27, 2008

Tommy Williams with the National Auctioneers Association 3-29-08 #61

Bruce Norris is joined this week by auction legend, co-founder of Williams and Williams Auctions, and current president of the National Auctioneers Association, Tommy Williams. Bruce and Tommy discuss how Tommy got involved in auctions and his family’s history in the auction business since the 1800s, how the tradition continues in the family, how Williams and Williams auctions are set up, the team members that make auctions possible, on-the-front-yard auctions, why Williams and Williams chooses not to pursue ballroom auctions, why auctions on the lawn helps obtain true market value, dealing with surprises during live auctions, how bad weather actually makes for a better auction, how long the process takes and how efficient the process has become, how government-backed banks are harder to deal with than private institutions, the readiness of Williams and Williams to grow as the market changes, the different types of auctions and which Williams and Williams chooses to use, how a seller is more willing to change what they will take for a property on auction day, true market value and how auctions show the seller the truth, if sellers today are more willing to accept lower offers, why it’s important to have the seller present at auction, problems with old appraisals, shill bidding in current California auctions, when shill bidding is acceptable and what auctioneers should be doing if it’s a practice they choose to pursue, how some states have licensing laws and other’s do not, Tommy’s thoughts on shill bidding, the stigma to builders considering auction, what any seller will need to consider when considering the real estate auction process, the difference between a loved home and an unloved home, auctions during the peak of a boom and how sellers could see even more gains, the marketplace tells the truth, and finally, williamsauction.com.


Thomas L. Williams is a graduate of Penn State University (B.S. Animal Science) and the Certified Auctioneers Institute (CAI). Representing the third generation of Williams family auctioneers dating back to the mid-1800s, Williams is also a graduate of the historic Reppert School of Auctioneering. He has over 40 years experience in real estate auctions, land development and real estate investment. He currently serves as President of the National Auctioneers Association.

A founding partner of Williams & Williams, Williams served as president from 1986-2000, and became board chairman in 2001. He also co-founded and served as managing partner of Lowderman & Williams Auctioneers from 1965-85. He has conducted over 10,000 auctions in all 48 of the contiguous United States and Canada, and is an advisor to auctions conducted throughout Western Europe, South Africa, Australia and New Zealand.

An avid cattleman, Williams also owned and operated Bradmar Angus Farms from 1965-85, after which he continued to serve as a herd and genetics consultant for many of the nation's premier Angus cattle breeders.

Williams is a licensed auctioneer and real estate broker in over 20 states, and an active member of the National Association of Realtors.

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Friday, March 21, 2008

David Berson of PMI Group #60

Bruce Norris is joined by former Chief Economist with Fannie Mae and current Chief Economist with PMI Group, David Berson. Bruce and David discuss what PMI Group does, mortgage insurance, risk lenders are no longer willing to take, the size and scope of PMI Group and its services, risk averse lenders and how it all changed, practices of lenders and pushing the credit envelope in cycles, unsustainable trends and the end of subprime, lenders passing loans through new vehicles not previously available, mortgage-backed securities and CDOs, portfolio lending, expansion of Fannie Mae and Freddie Mac and what the effects will be, investors and their assumption of risk for mortgage-backed securities, credit ratings and how they misled investors, the issue of looking backward and not forward, why pricing inflation saved the day, if the worst over, home sales and price stabilization, California in a recession, the economic signs of a recession, consumer spending, what happens if consumer spending dwindles, unemployment rates and its importance to the market, what happens if wages decline, Realtors and jobs in California, impact on bond insurers if ratings are lowered, separating muni bonds from subprime bonds, what happens when insurers go out of business, mortgage defaults, unanticipated price drops, when Fannie Mae started to be concerned, the national scope of price drops, Great Depression talk and if it’s exaggerated, raising loan limits for Fannie and Freddie, the FED and their solutions, moratorium on foreclosures, what signs to look for in a recovery, bond yield spreads and what they might say about interest rate moves by the FED, stagflation, and the percentage of housing market for employment.

As Chief Economist and Strategist, David Berson's responsibilities include domestic and global market research and planning, support of government relations and public policy, and strategic environmental planning. He also acts as a PMI spokesperson on topics related to global economic housing, and mortgage market conditions, prospects, and policy.

Berson comes to PMI from Fannie Mae, where he was Vice President and Chief Economist since 1989. At Fannie Mae Berson was responsible for advising the company on national and regional economic, housing, and mortgage policy and conditions, including forecasts and analyses of the economy, interest rates, and housing and mortgage finance markets. Berson was also a senior member of the corporate strategy group, where he provided alternative views and risk analyses based on economic and market changes.

Prior to Fannie Mae, Berson held senior management positions at Wharton Econometric Forecasting Associates overseeing domestic services, financial analysis, and modeling. As well, he has held several teaching positions at the University of Michigan, Claremont McKenna College, and Claremont Graduate School. Berson has published more than ten papers on the U.S. housing and mortgage markets.

Berson received a Ph.D. in economics and a M.P.P. in public policy from the University of Michigan, and a B.A. in history and economics from Williams College. He has a long history of civic activity and currently serves on the advisory board for the Middle Patuxent Environmental Area and the board of directors for Crossway Community, a transitional housing project for homeless families.

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Thursday, March 13, 2008

Nicholas Manfredi of the Short Sale Processor #59

Bruce Norris is joined once again by president of the Short Sales Processor, Nicholas Manfredi. Bruce and Nick talk about what attracted Nick to the world of California real estate investing, his background in data, if sales was important to being an investor, how the Inland Empire Investor’s Forum began, how his Southern California investor club has helped his business and skill set, what choices people have when facing foreclosure, what mistakes California investors are making when approaching people in foreclosure, how different short sale businesses are structuring their business, the ideal time frame to complete the short sale process and have the lender participate, where lenders are currently participating in the foreclosure process, the credit difference between foreclosure and a short sale, what someone facing foreclosure wants to hear when doing a short sale, lenders and their focus on BPOs, building relationships with loss mitigation departments, turnover in the loss mitigation industry, the BPO process, the amount of time per California short sale file, synergy with short sales and REO brokers, Nick’s upcoming short sale seminar, the structure of a successful California short sale business, doing what you’re good at, learning to set up a machine to do the most profitable things, percentage of response for short sale marketing, why education is always less expensive then learning the hard way, how long the short sale business in California will likely last, price adjustments in California, and his website theshortsaleprocessor.com.

Nick Manfredi is a real estate investor, speaker and corporate business owner. He has been featured in Fortune Magazine and The LA Times, and contributed to articles in the news media including CNN Money Magazine, The Press Enterprise, and RISmedia.

In 2002 Nick established one of Southern California’s most respected real estate investment club’s The Inland Empire Investors Forum. Focused on volume, he continues to wholesale 80% of his acquisitions.

Eager to capitalize on California’s changing market Nick co-founded The Short Sale Processor LLC. As CEO of Forum Real Estate Investments Inc

Nick continues buy residential & commercial property in California and Texas. Nick resides in Southern California with his wife Susan and 3 boys Gabriel, Nathan and Jacob.


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Friday, March 7, 2008

Nicholas Manfredi of the Short Sale Processor #58

Bruce Norris is joined by short sales expert and President of the Short Sale Processor, Nicholas Manfredi. Bruce and Nick discuss how hard prices have been hit in the Inland Empire, different ways to evaluate homes, why Nick likes Corona as an investment area, what areas of the housing market are safe, inflation and interest rates and their effect on investment decisions, percentage of homes in Corona in a negative equity position, what conversations are like with current sellers, the journey of someone facing potential foreclosure and the option of a short sale, California and a possible depression, rent drops in the Inland Empire, the choices for someone in default, what some home owners have been spending per month on a home payment, the willingness for lenders to really help people to save their home, misconceptions on short sales, Realtors and the misunderstanding of taxation and debt relief, the Debt Relief Act of 2008, if you need to be licensed to do short sales, retail value and short sales, working with a Realtor who understands the process, reasons why lenders decline short sales, the MERS system, lenders position on borrower being behind before short sale consideration, how to attract people to short sales if not through mailers, how the Short Sale Processor works, the money to be made by helping sellers and lenders, how brokers can make just as much money with short sales as they can with a regular transaction, and finally, theshortsaleprocessor.com.

Nick Manfredi is a real estate investor, speaker and corporate business owner. He has been featured in Fortune Magazine and The LA Times, and contributed to articles in the news media including CNN Money Magazine, The Press Enterprise, and RISmedia.

In 2002 Nick established one of Southern California’s most respected real estate investment club’s The Inland Empire Investors Forum. Focused on volume, he continues to wholesale 80% of his acquisitions.

Eager to capitalize on California’s changing market Nick co-founded The Short Sale Processor LLC. As CEO of Forum Real Estate Investments Inc

Nick continues buy residential & commercial property in California and Texas. Nick resides in Southern California with his wife Susan and 3 boys Gabriel, Nathan and Jacob.


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Friday, February 29, 2008

Real Estate Economist Gary Watts #57

Bruce Norris and economist Gary Watts of Impact Real Estate continue their conversation from last week. This week they discuss when this current real estate downturn began, what statistic told us we were headed into a downturn, if Southern California is different from the rest of California, what percentage of the market was second home purchases, what has changed in the lending industry, the Federal Reserve and why they waited so long to do anything about the lending troubles, the new rules of being a lender, how certain minority groups stand to be hit hardest and how it happened, Bruce and Gary’s differing opinion on affordability, resets in 2008, lenders stalling on resets, if banks can truly be proactive and what choices they have in dealing with delinquent borrowers, due-on-sale clause, the media misleading the public on foreclosure rates, how the media’s lack of experience and understanding of the topics lead to bad reporting, press and its impact on real estate in an up market, consumers and attention paid to news articles, Orange County foreclosures, what cities are most affected, did builders overbuild in Orange County, how builders make mistakes, state-wide foreclosures and the never-before-seen sales ratio for Southern California, forecasting in 2008, why California wins migration, and how some areas in California are almost ready to cash flow.

Gary Watts has long been recognized as a forecasting expert by the real estate industry. His long-term analysis has also drawn the attention of the media due to his consistent accuracy. His Economic Outlook has been spotlighted in regional newspapers, including the Orange County Register and the Los Angeles Times. He has been seen on the PBS TV program Real Orange, he has been heard on the radio at KNX Money Talk and was featured in Fortune magazine. He holds a degree in economics with advanced studies in psychology from California State University at Sacramento. Gary's economic forecast and lecture notes are among the information pieces most widely circulated by real estate agents in Orange County. Gary's last speaking season drew over 17,000 real estate agents. His talks are also available in DVD and an English or Spanish CD format


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Friday, February 22, 2008

Real Estate Economist Gary Watts #56

Bruce Norris is joined this week by economist Gary Watts. Bruce and Gary discuss Gary’s long history of forecasting in California, what surprised him in 2007, how the financing industry put the breaks on the low and high end inventory in California, psychology playing a role in the California real estate market, how this cycle was different from previous cycles, renting versus buying in the mind of a buyer, how much of the loan pool is subprime, how much of the subprime is really a problem, collateralized debt and the mess it has created, FHA and VA loans, how the new loan limits for FHA will hopefully help, how the change might hurt the median price, pent-up demand in certain parts of California, who make up these new buyers, the FED and the solutions they’ve tried to implement, how freezing the subprime might help or hurt the market, foreign markets and lending practices, which foreign country buys the most real estate in the United States, foreigners betting on a short-term weak dollar and a good potential for a rebound, and how the election could effect real estate.

Gary Watts has long been recognized as a forecasting expert by the real estate industry. His long-term analysis has also drawn the attention of the media due to his consistent accuracy. His Economic Outlook has been spotlighted in regional newspapers, including the Orange County Register and the Los Angeles Times. He has been seen on the PBS TV program Real Orange, he has been heard on the radio at KNX Money Talk and was featured in Fortune magazine. He holds a degree in economics with advanced studies in psychology from California State University at Sacramento. Gary's economic forecast and lecture notes are among the information pieces most widely circulated by real estate agents in Orange County. Gary's last speaking season drew over 17,000 real estate agents. His talks are also available in DVD and an English or Spanish CD format


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Friday, February 15, 2008

John Burns of John Burns Real Estate Consulting #55

Bruce Norris is joined this week by builder consultant and founder of John Burns Real Estate Consulting, John Burns. Bruce and John discuss how busy John has been consulting investors and builders who have never experienced a downturn, what industries these new investors are coming from and if it’s cyclical, if builders had a chance to do it over what they might choose to do differently, land shortages, debt strategies of builders, options versus cash, land value decrease in California, portfolio deals, supply of homes the builders are currently holding, construction starts, how lending has changed the game, who the typical buyer is in 2008, the possibility of builders constructing smaller homes, if the cities like that idea, why do builders repeat the same mistakes, are those in trouble the old or new companies, Northern versus Southern California market, affordability changes in the coming years, if affordability will help the housing market, if any of the FED actions will come to the rescue, how the freezing of foreclosure won’t change anything, how interest rates might help, the California employment picture for 2008 and its effect on housing demand, recession in California, migration, presidential elections and possible tax law changes, the state of the commercial industry, commercial foreclosures in 2008, and the new loan limits proposed by the FED.

Prior to founding the Company, John Burns was at KPMG Peat Marwick for 10 years, where he was a Senior Manager in the Real Estate Consulting group. He was also a Principal and Vice President for four years at a national consulting firm, where he completed custom consulting assignments and developed several market monitoring subscription products for the 75 largest housing markets in the United States.

John Burns is a frequent speaker, and has been quoted as an expert by CNN, ABC World News Tonight, The Wall Street Journal, The Associated Press, USA Today, Bloomberg, The Los Angeles Times, The Washington Post, Builder magazine, and others. He designed and authored a weekly e-mail received by more than 25,000 industry participants, and authored the U.S. Housing Markets publication. He also created and edited several highly successful market research subscription reports.

John has a M.B.A. from the University of California, Los Angeles and a B.A. in economics from Stanford University. He is also a Certified Public Accountant. He is a full member of the Urban Land Institute and a board member of the Building Industry Association.


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Friday, February 8, 2008

Mark Kiesel of PIMCO #54

This week Bruce Norris is joined by Executive Vice President of PIMCO, Mark Kiesel. PIMCO is one of the largest specialty fixed income managers in the world, with $746.3 billion in assets under management and more than 900 employees in offices globally. Bruce and Mark talk about the strategies of PIMCO going forward into 2008, how PIMCO is more defensive on certain products in 2008, bonds compared to stocks, why bonds instead of stocks, muni bonds, what happens when cities go bankrupt, corporate bonds markets in 2007 and its growth, how bonds fair in recessions, PIMCO’s position on mortgages and housing, PIMCO’s position on housing price drops, AAA ratings and subprime, credit cycles compared to the economy, emerging market stocks, good areas for investment, what happens when ratings are lowered from AAA, how lenders will have to adjust, three major obstacles that could end our positive business cycle, the root of real estate price declines, housing inventory nation wide, rate resets in 2008-2009, increases in real estate vacancy, the shell-shocked consumer, corporate profits in 2008, hiring and unemployment, how it won’t be as bad as 2000-2001, and whether consumers have real wealth or just more stuff.

Mr. Kiesel is an Executive Vice President, generalist portfolio manager, and a senior member of PIMCO's investment strategy and portfolio management group. He also heads the investment-grade corporate desk and manages corporate portfolios for the firm. Previously, Mr. Kiesel served as PIMCO's head of equity derivatives and as a senior credit analyst. Mr. Kiesel joined PIMCO in 1996, previously having been associated with the sales and trading divisions of Merrill Lynch and JP Morgan. He has twelve years of investment experience and holds a bachelor's degree in economics from the University of Michigan and an MBA in finance, economics and international business from the University of Chicago Graduate School of Business.

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Thursday, January 31, 2008

Leslie Appleton-Young of CAR #53

This week Bruce Norris is joined once again by Chief Economist for The California Association of Realtors, Leslie Appleton-Young. Bruce and Leslie discuss how lenders are exiting existing properties differently this cycle, feedback from frustrated REO agents, a due on sale moratorium, why adjustments in the lending industry has to change, short sales and how lenders aren’t cooperating, how lender cooperation might change in 2008, Realtors and auctions in 2008, the California budget deficit and its effect on real estate, possible changes with Proposition 13, if California is losing migration, the California rental market, contraction in employment in the real estate industry, how buyers are cautious, the demanding buyer, home ownership as an investment, the willingness for buyers to jump in 2008, how 25%-50% of markets were investors in some markets in recent history, 2007 versus 2008 and how transactions will bottom, C.A.R. predicting further declines in transactions, mortgage resets in 2008, how 2009 will be a better year, and possible solutions and their unintended consequences.

Leslie Appleton-Young is Vice President and Chief Economist for the California Association of REALTORS® (C.A.R.), a statewide trade organization with over 195,000 members dedicated to the advancement of professionalism in real estate.

Mrs. Appleton-Young directs the activities of the Association's Member Information Group. She oversees the analysis of housing market and brokerage industry trends, member communications, and membership development activities. She is also closely involved in the Association's strategic planning efforts and is a well-known speaker in California’s real estate community.

Before joining C.A.R. in 1984, Leslie Appleton-Young was a consultant with Telesis Inc. in Rhode Island. She also spent several years working as a research associate at the Federal Reserve Bank of Philadelphia and as an instructor at the University of Pennsylvania.

Mrs. Appleton-Young earned a Bachelor of Arts degree in economics from the University of California, Berkeley, and her Masters from the University of Pennsylvania.

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Friday, January 25, 2008

Leslie Appleton-Young of CAR #52

This week Bruce Norris is joined by Chief Economist for The California Association of Realtors, Leslie Appleton-Young. Bruce and Leslie discuss how people join C.A.R, how the market has changed and things unexpected in the market, jumbo market problems, how Realtors audiences have changed as far as what they are looking for from C.A.R., how Realtors are seeking strategies and how to deal with unrealistic sellers, total membership during the boom, the wait-and-see attitude on membership numbers but how so far they are stronger than expected, what successful agents did to make 2007 work, how to profit in 2008, California short sales and California REOs, how the California commercial real estate market is fairing, how finding a niche is important, the First Time Buyer Fair and a partnership with the Los Angeles Times, who becomes the dominate buyers in a down market, how median home prices only recently went down, the Case Schiller index, how to truly figure out market value, why it’s important not to follow the market down and price correctly off the bat, California REO sales vs. expected California retail sales in 2008, reason why lenders haven’t adjusted HELOCs, variability by market and how the Inland Empire has more inventory, and why C.A.R. will stick with their newer First-Time Buyer Affordability Index.


Leslie Appleton-Young is Vice President and Chief Economist for the California Association of REALTORS® (C.A.R.), a statewide trade organization with over 195,000 members dedicated to the advancement of professionalism in real estate.

Mrs. Appleton-Young directs the activities of the Association's Member Information Group. She oversees the analysis of housing market and brokerage industry trends, member communications, and membership development activities. She is also closely involved in the Association's strategic planning efforts and is a well-known speaker in California’s real estate community.

Before joining C.A.R. in 1984, Leslie Appleton-Young was a consultant with Telesis Inc. in Rhode Island. She also spent several years working as a research associate at the Federal Reserve Bank of Philadelphia and as an instructor at the University of Pennsylvania.

Mrs. Appleton-Young earned a Bachelor of Arts degree in economics from the University of California, Berkeley, and her Masters from the University of Pennsylvania.

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Friday, January 18, 2008

Mark Dotzour of Texas A & M #51

Bruce Norris is joined once again by Chief Economist and Director of Research for the Real Estate Center at Texas A&M University, Dr. Mark Dotzour. Bruce and Dr. Dotzour discuss commercial real estate, how commercial real estate will see similar financial problems, how the decline in the U.S. dollar makes real estate to foreigners look cheap, CAP rates and the future of commercial real estate, how CAP rates work, how Texas compares to California in price and market cycles, Texas and price inflation in the coming years, migration to Texas, how Texas is the number one exporting state in the country, unintended consequences of government solutions for the lending industry, Greenspan’s take on fixing the economy, how Bernanke compares to Greenspan, how Fannie Mae and Freddie Mac will come into play in the coming years, and possible tax law changes.

Dr. Mark G. Dotzour is the Chief Economist and Director of Research for the Real Estate Center at Texas A&M University in College Station, Texas. He earned his Ph.D. in the Department of Finance at the University of Texas at Austin in 1987 and served as Associate Professor of Real Estate and Finance at Wichita State University for 10 years. As Chief Economist, he is currently doing market research to monitor how global and national trends are likely to impact residential and commercial real estate markets.

Prior to his academic career, he was president of Gleneagles Development, Inc., developing residential subdivisions in Wichita, Kansas. He also served as president of Dotzour Inc., Realtors, which was a residential brokerage firm in Wichita.

He has been at the Real Estate Center since August, 1997. Since then, he has published 59 articles in magazines and given over 700 presentations to more than 90,000 people. His research findings and comments have been published in the Wall Street Journal , Money Magazine, USA Today and Business Week. He was a recent guest on the Jim Lehrer Newshour on PBS.

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