Aaron Norris is filling in for Bruce Norris this week and next. He is joined by Michael Quarles, a real estate investor who started his investing career as a teenager constructing a duplex. Since then he has been involved in over 1,000 real estate deals. Mike was a general building contractor as well as a broker. He has built over 70 units from the ground up. He launched YellowLetters.com back in 2005, which is now the nation’s leader in direct marketing service for real estate investors. He also runs the Buy/Sell/Fix/Flip Academy.
Aaron and Michael discuss the number of mail pieces he will send before stopping if the client is uninterested, a good return rate for your mailer, top tips for mailer design to get a seller to call, a good follow-up system for your mailer, systems to manage incoming calls you get off mailers, marketing crossover, and much, much more on this week's Norris Group real estate radio show and podcast.
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Friday, February 26, 2016
Friday, February 19, 2016
Mike Quarles of YellowLetters.com Joins Aaron Norris on the Real Estate Radio Show #474
Aaron Norris is filling in for Bruce Norris this week and next. He is joined by Michael Quarles, a real estate investor who started his investing career as a teenager constructing a duplex. Since then he has been involved in over 1,000 real estate deals. Mike was a general building contractor as well as a broker. He has built over 70 units from the ground up. He launched YellowLetters.com back in 2005, which is now the nation’s leader in direct marketing service for real estate investors. He also runs the Buy/Sell and Fix/Flip Academy.
Aaron and Michael discuss cluster marketing and its effect on ROI, what has changed about direct mail over the last decade, where it is headed over the next decade, tips for developing a good mailing list, the different groups and subgroups for real estate mailings, and much, much more on this week's Norris Group real estate radio show and podcast.
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Aaron and Michael discuss cluster marketing and its effect on ROI, what has changed about direct mail over the last decade, where it is headed over the next decade, tips for developing a good mailing list, the different groups and subgroups for real estate mailings, and much, much more on this week's Norris Group real estate radio show and podcast.
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Friday, February 12, 2016
Harry Dent of Dent Research Joins Bruce Norris on the Real Estate Radio Show #473
Bruce Norris is joined this week by Harry Dent. Harry is the founder of Dent Research, an economic forecasting firm specializing in demographic trends. His mission is helping people understand change using exciting new research developed from years of hands on business experience. Mr. Dent offers unprecedented and refreshingly understandable tools for seeing the key economic trends that will affect your life, business, and investments over the rest of your lifetime. Mr. Dent is also a best-selling author. In his book The Great Boom Ahead, published in 1992. Mr. Dent stood virtually alone in accurately forecasting the un-anticipated boom of the 1990s and the continued expansion into 2007.
In his new book The Demographic Cliff, he continues to educated audiences about his predictions for the next Great Depression, especially between 2014 and 2019 that he has been forecasting now for 20 years. Mr. Dent is the editor of the Economic and Market Newsletter and has created the HS Dent Financial Advisors Network. Mr. Dent has been interviewed by just about every program possible. He has an MBA from Harvard Business School.
Bruce and Harry discuss his book The Demographic Cliff, his top predictions for the next generation, trends in real estate between baby boomers and millennials, his trends and forecast on the real estate market, the current GDP and unemployment, the commodity cycle and its effect on real estate, China's possible housing bubble, and much, much more on this week's Norris Group real estate radio show and podcast.
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In his new book The Demographic Cliff, he continues to educated audiences about his predictions for the next Great Depression, especially between 2014 and 2019 that he has been forecasting now for 20 years. Mr. Dent is the editor of the Economic and Market Newsletter and has created the HS Dent Financial Advisors Network. Mr. Dent has been interviewed by just about every program possible. He has an MBA from Harvard Business School.
Bruce and Harry discuss his book The Demographic Cliff, his top predictions for the next generation, trends in real estate between baby boomers and millennials, his trends and forecast on the real estate market, the current GDP and unemployment, the commodity cycle and its effect on real estate, China's possible housing bubble, and much, much more on this week's Norris Group real estate radio show and podcast.
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Friday, February 5, 2016
Rich Ford of Roofstock Joins Bruce Norris on the Real Estate Radio Show #472
Bruce Norris is joined this week by Rich Ford. Rich is Chief Development Officer and co-founder of Roofstock, a semi-stealth new startup based in Oakland. His website bills the company as “rental home investing made stock market simple.” Invitees who are starting to buy and sell on the site have called it the e-trade of occupied rental home investing. Rich is far from a newcomer to the single-family rental market. Before Roofstock, Rich spent 20 years doing investment banking with a focus on capital-raising and strategic advisory within the real estate sector and emerging single-family rental industry. Firms included Jeffries, Bank of America, Merrill Lynch, Leihman Brothers, and Morgan Stanley. He hosted the first ever single-family rental conference back in May 2012.
He was also instrumental in the formation of Invitation Homes, the largest owner of single-family residences and rentals in the U.S. today. He has worked with all the largest participants in the SFR sector on capital raising and advisory work. This includes providing expertise on most of the IPOs. He was integral to the creation of a new class of preferred security for AMH that links home appreciation to returns. He also advised on the sale of over 6,000 single-family rental homes included many of the major transactions in the market. He is a frequent moderator and panelist at single-family rental conferences.
Bruce and Rich discuss different inventory, which are good cash-flowing assets, the percentage of properties that were bulk sales, the challenges rental companies are facing, public capital and blind pool, net asset value, the biggest areas of accumulation, and much, much more on this week's Norris Group real estate radio show and podcast.
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He was also instrumental in the formation of Invitation Homes, the largest owner of single-family residences and rentals in the U.S. today. He has worked with all the largest participants in the SFR sector on capital raising and advisory work. This includes providing expertise on most of the IPOs. He was integral to the creation of a new class of preferred security for AMH that links home appreciation to returns. He also advised on the sale of over 6,000 single-family rental homes included many of the major transactions in the market. He is a frequent moderator and panelist at single-family rental conferences.
Bruce and Rich discuss different inventory, which are good cash-flowing assets, the percentage of properties that were bulk sales, the challenges rental companies are facing, public capital and blind pool, net asset value, the biggest areas of accumulation, and much, much more on this week's Norris Group real estate radio show and podcast.
Play Now
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