This week Bruce Norris is joined by his son and Norris Group Vice President Aaron Norris. They began by discussing their website and the education space. When Aaron first came on, they had a product that, before, was only the best Bruce could produce. When Aaron came on, it looked like Goldman and Sachs all of a sudden. Aaron had a Wall Street background and did acquisition and merger presentations for a Wall Street company for many years. Big bankers would come down and tell him they needed an 80-page book in a week, and it was all the research they were doing for a major presentation for a multi-billion dollar company. Aaron learned a lot about PowerPoint, Excel, and Word through this. He even knows the shortcuts.
Aaron and Bruce discuss the importance of content and continually updating it, the Norris Group's mission statement that they just updated, products that can be bought at a discount, the investor matrix, the goal of the Investor Roadmap and how they base it off people's personalities, their daily news blog, how they ended up on the cover of Think Realty Magazine, and much more on the real estate radio show and podcast.
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