Friday, July 27, 2018

How to Get the Yes Vote With Katie Coates #601

Aaron Norris is joined this week by Katie Coates. She is the author of Yes Vote, the public hearing plan for developers. She has a long history of working with developers to overcome opposition, build support, and obtain approval for projects. This means she spent way too much time in city council, planning, regional, and state agency meetings to be sure. She is a creative strategist at Taylor & Co. PR based out of Southern California. She also teaches at several local Southern California universities on topics ranging from building community to crisis communications. Aaron met her in New York City many years ago as they were serving at the Public Relations Society of America. It was not until a few months ago he knew her specialty was on this, which is highly appropriate considering his research was also on this.

Aaron and Katie discuss her book Yes Vote and why she wrote it, how you can get a free copy, the different naysayers and their triggers they try to use to stop projects, an assumption people have in Riverside on zoning laws that is false, how to get street credibility as an outside investor, and much more on the real estate radio show and podcast.

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